"The Secret" is a book that has been beautifully packaged and marketed. It has created a media buzz that few other books manage to attain.

The book promises you all the money you want, good health, great relationships, and an abundance of happiness. You just have to buy one of the very well packaged products from the expanding franchise of "Secret" related publications to find out what the "Secret" is.

The Secret is to think positively, to become a magnet for the goal you desire, to use the law of attraction to draw your dreams closer.

Rhonda Byrne has skillfully assembled a number of self help gurus and motivational speakers together and got them to talk about the law of attraction and positive thinking. Contributing gurus include John Assaraf, Rev. Dr. Michael Beckwith, Lee Brower, Jack Canfield, Dr. John F Demartini, Marie Diamond, Mike Dooley, Bob Doyle, Hale Dwoskin, Morris Goodman, Dr. John Gray, Dr. John Hagelin, Bill Harris, Dr. Ben Johnson, Loral Langemeier, Lisa Nichols, Bob Proctor, James Arthur Ray, David Schirmer, Marci Shimoff, Dr. Joe Vitale, Dr. Denis Waitley, Neale Donald Walsch and Fred Alan Wolf.

The secret to The Secret becoming such a hit around the world is that it is selling dreams to people. By creating mystery around a product and promising to give people what they have always dreamed of has always been a fast-track to riches. That doesn't mean that this is a bad book, it just means it is a very well marketed book. There is nothing new in The Secret, as every idea in it has already been published in a thousand other self help books. So if you love tearing through a new self help book each week, or even if you have never read a self help book but would like to see what they have been going on about for the past 20 years, this is a book worth buying.